Two days ago I purchased a product from Home Depot to clean the oil and grease from my garage floor. It did work well, and I was happy I found it. It was a one-time job, and I would have never remembered the name of it if it was not for social media.
The next day after I had purchased the product, I cleaned my floor and threw the empty jug in the garbage. Later I was watching an NBA game and decided to check my Facebook account. (This is a new account that I started just a few months ago. I only have a few friends and before this account; I had never had a Facebook or any social media account). Near the top was an inserted Home Depot advertisement that showed another one of my friends stating they "liked" Home Depot. And lo and behold, in the photo, was the gallon jug of cement cleaner that I had purchased just two days before.
The card I used for my purchase at Home Depot was not associated with my Facebook email account. In fact, it has no connection to Facebook through an e-mail account or account number. I got the card back in the 90s and it may have been tied to an old AOL account and nothing else. I never even Googled the product or searched for it online.
How did Home Depot find my Facebook account and make the post? I don’t know, but I do feel that dragging my good friend in on the "Like" was weird. Was she cleaning her garage floor? What did her "liking" the Home Depot have to do with me?
Somehow I feel my identity has been compromised. My friend had the same response. She had no idea that Home Depot was telling me she "liked" them. I’m of a generation that my name was to be protected. I hope Home Depot is not telling other people how much I "like" them while showing them a photo of the product that they just purchased.
Identity theft will eventually creep into all our lives. How do we maintain and protect our identity?
We will continue to look at identity theft in this Blog and examine some of the measures we must take to protect ourselves.
In the meantime, watch what you buy … Everyone else is.
I am no Dave Ramsey but I have learned a little from some of my own mistakes. As an 80s graduate of the Father Guido Sarducci Five Minute University, I was highly sought after for low-level retail jobs at first. But when they dried up, I was forced to go back to school and get an additional degree in communications. Now I would still have a low-level retail job with with student loan debit to go along with it. Facing an uphill battle, I did the smart thing and started a family.